Resource Furniture is a leader in multi-functional design, specializing in transforming and space-maximizing furniture that helps solve common challenges in the home, from limited space and storage to the need for flexible living, working, and entertaining solutions.

 

Roles:

Social media manager, established new creative direction and platform-native content strategy across Instagram, TikTok, Pinterest, YouTube Shorts, Facebook, and more; lead high-end photo/video production, content creation, editing, Adobe Creative Suite, social media analytics, community engagement, influencer / designer / brand partnerships, performance growth, trend monitoring, asset management, and luxury-aligned digital/print creative.

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INSTAGRAM: @RESOURCEFURNITURE

FACEBOOK: @RESOURCEFURNITURE

TIKTOK: @RESOURCEFURNITURE

YOUTUBE: @RESOURCEFURNITURENEWYORK

PINTEREST: @RESOURCEFURNITURE

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Highlights: 

• Grew Instagram from 40.1K to 131K+ (+327%) followers in 18 months.

• Generated 80M+ organic video views, with a top video reaching 21.6M+ views.

• Built a content strategy where videos regularly reach 200K–5M+ organic views.

• Made organic social the company’s leading source of website sessions.

• Drove celebrity collaborations, inbound leads, and a major 1,000+ room development opportunity through social.

• Turned organic social into a measurable driver of traffic, partnerships, and revenue opportunities.